Inside the Shark Licensing Journey
Licensing success isn’t luck — it’s process. Here’s what it actually looks like when you partner with Shark Licensing:
Step-by-Step Breakdown
| Stage | Timeframe | Key Milestones |
|---|---|---|
| Brand Immersion | Month 1 | Strategy calls, asset review, brand intake |
| Research & Development | Months 2–5 | Brand Book creation, category targets, licensing roadmap |
| Outreach & Deal Memos | Months 6–8 | Licensee vetting, pitches, deal negotiations, legal review |
| Product Development | Months 9–12 | Licensee onboarding, product approvals, retail planning |
| Launch & Royalty Income | Year 2+ | Product hits shelves, royalty reporting begins |
| ⏳ Average Time to First Royalty: ~18–24 months, depending on category and production speed. | ||
DEFINE
Brand Audit
↓
BUILD
Brand Book
↓
UNLOCK
Partner Deals
↓
SCALE
Retail + Royalty Flow