From Streetwear to Shark Tank: The Legacy of Daymond John
Before he was “The People’s Shark,” Daymond John turned $40 into a global movement with FUBU. From the streets of Queens to $6 billion in global retail sales, FUBU paved the way for culture-first licensing. As a founder of Shark Licensing, Daymond brings decades of entrepreneurial grit, branding genius, and celebrity influence.
Shark Licensing Was Built to Scale Legacies
Shark Licensing was born out of a simple truth: great products often lack access. Built by Daymond and led by Bernt Ullmann—one of the most accomplished licensing minds in the world—our mission is to connect powerful ideas with the people and platforms who can scale them. From emerging brands to celebrity IPs, we bridge creativity with commerce.
Shark Licensing Was Built to Scale Legacies
Shark Licensing was born out of a simple truth: great products often lack access. Built by Daymond and led by Bernt Ullmann—one of the most accomplished licensing minds in the world—our mission is to connect powerful ideas with the people and platforms who can scale them. From emerging brands to celebrity IPs, we bridge creativity with commerce.
Meet the Architects of Influence
Bernt Ullmann
The Licensing King, CEO
Daymond John
Founder, Visionary & Advisor
Team Roles
Include Sales, Legal, Branding
John Doe
Team Manager
We Put Brands Where People Shop
We specialize in omnichannel expansion — from DTC to mass retail.