Your Licensing Journey Starts Here
We follow a proven 4-phase framework that turns potential into partnerships—and partnerships into profit.
Step Breakdown (steps):
- Define - We uncover your brand’s DNA—story, positioning, voice, and visual identity.
- Build - We craft a Brand Book to guide licensing, creative, product, and marketing strategy.
- Unlock - We pitch, negotiate, and secure licensing deals with retailers, licensees, and distributors.
- Scale - We oversee execution, ensuring creative alignment and channel growth at scale.
What Happens After You’re Vetted?
We follow a proven 6-phase framework that turns potential into partnerships—and partnerships into profit.
Step Breakdown (steps):
- Internal Brand Immersion (Month 1) - We work with your team to learn your product, goals, and brand language.
- Research Phase (Months 2–5):- Competitive research, market analysis, and retail category fit.
- Initial Screening & Deal Memos: - Shortlists of licensees and first deal memos prepared for negotiation.
- Negotiation & Contracts: - Our legal and brand teams structure terms, royalties, and creative control.
- Product Development: - We guide go-to-market assets, packaging, brand extensions, and production feedback.
- Launch & Reporting: - Go live across DTC, Amazon, mass retail, and more. Track royalties and KPIs.
What Happens After You’re Vetted?
We follow a proven 6-phase framework that turns potential into partnerships—and partnerships into profit.
Step Breakdown (steps):
- Internal Brand Immersion (Month 1) - We work with your team to learn your product, goals, and brand language.
- Research Phase (Months 2–5):- Competitive research, market analysis, and retail category fit.
- Initial Screening & Deal Memos: - Shortlists of licensees and first deal memos prepared for negotiation.
- Negotiation & Contracts: - Our legal and brand teams structure terms, royalties, and creative control.
- Product Development: - We guide go-to-market assets, packaging, brand extensions, and production feedback.
- Launch & Reporting: - Go live across DTC, Amazon, mass retail, and more. Track royalties and KPIs.
From Onboarding to Royalties: What to Expect
We follow a proven 5-phase framework that turns potential into partnerships—and partnerships into profit.
Step Breakdown (steps):
- Month 1: - Brand Immersion
- Months 2–5: - Research & Strategy
- Month 6: - Screening & Negotiations
- Month 7+: - Development → Launch
- Year 2: - First Royalty Checks
Want to See the Full Process?
Download our full licensing journey breakdown with visual timelines, partner success metrics, and onboarding expectations.
Want to See the Full Process?
Download our full licensing journey breakdown with visual timelines, partner success metrics, and onboarding expectations.