The Experts Behind the Empire Builders
Shark Licensing is powered by a curated team of brand strategists, licensing veterans, retail connectors, legal minds, and creative executioners — all handpicked by Daymond John and Bernt Ullmann.
At the center of our operation is a shared mission: to scale the most promising brands with discipline, network access, and full-service support.
Key Leadership:
- Daymond John - Founder of FUBU, Star of Shark Tank, Brand Visionary
- Bernt Ullmann - CEO of Shark Licensing, Licensing Architect behind over $6B in revenue
- Support Wellness Global - Operational & marketing infrastructure partner powering backend licensing systems, brand integrations, and executional lift across eCommerce, sales channels, and logistics.
From first contact to long-term scale, our team brings deep experience across fashion, food, health, tech, retail, and entertainment — all working together to ensure your licensing journey is profitable, sustainable, and aligned with your brand DNA.